Easy Like Sunday Morning

There's a song that says, "I'm easy like Sunday morning." (Now it's stuck in your head. You're welcome!) I've always said that the writer of that song was never in ministry. For those of us who are, Sunday mornings aren't that easy. However, in talking about the "musts" of church marketting, we need to make sure that we are making it easy for those in our congregation to spread the word.


Often times those of us in church leadership get on our soapboxes, preaching to others about the Great Commission, leading others to Christ, inviting people to church without ever thinking that they may not even know how. Most church attenders have never been taught how to tell their story. Few have the outgoing social skills and bravery to invite complete strangers to a Sunday church service with them. That's why in this day we need to give people an easy way to invite others to church and tell others about Jesus.



When asked about this many pastors will say they have little money to produce such items. The budget just simply wouldn't allow. But the fact of the matter is that there are plenty of free ways to give your church goers an easy way to tell their friends.

Some easy examples:

1. Social Media: We will have a blog up in a few weeks about some ways to incorporate social media in
                          churches marketting but it deserves a mention here. If you're a leader and you don't have a
                          Facebook and Instagram account, stop reading right now and go set one up! It's absolutely
                          free and allows you to reach more people in a few minutes than you will probably see all
                         week.

2. Graphics: Many will say that they don't have the know-how to create quality graphics. I'm not talking
                   about professional logos here. Most of us have smart phones. There are plenty of apps available
                   that allow you to create nice looking graphics for little money. (Instaquote & WordSwag are
                   two that we use.) Put those in your bulletins and on social media and let people post away!

I'm afraid that we as church leaders have used a lack of money as an excuse! No more excuses! Get creative! God gave us all brains, let's use them to come up with inexpensive ways to make it easy for those who follow us to tell everyone they know about what God is going in and through our churches! We are a part of the most important entity of all time: The Church! Let's go out and tell the world!